Free Shipping Makes You Spend More You need a 300 rupee phone case. Delivery is 50 rupees. So you add a 250 rupee power bank you don't want. Now shipping is free. You feel smart. Y…
Why Subscriptions Feel Free You swipe 499 rupees for Netflix. Then 199 for Spotify. Then 999 for the gym you never visit. Individually, they feel like nothing. Collectively, the…